L’Oreal

A glamorous partnership with the world’s leading cosmetics company, L’Oréal, led to the conception of a fluid design that promotes a fresh and invigorating workplace experience. The flowing nature of L’Oréal’s new headquarters possesses river-like characteristics, being both a connector of places and a means of transportation. Like most bodies of water, rivers are a landmark of settlement, densification, and recreation. The river that flows through the project connects the central hubs and serves as the main body of movement through the space.

The circulatory design allows for change and connectivity amongst employees that inhabit the space. Unassigned seating grants personnel the freedom to choose their work setting and select spaces suited for individual purposes. The central areas of connection allow for activity-based work and communal collaboration. Whimsical and tranquil spaces like the urban garden and the barking lot alleviate office burnout and promote wellness in the workplace. Influenced by California culture, L’Oréal’s unique Los Angeles headquarters is a breath of fresh air that is transcendent and timeless. Its bright and lively design reflects the fierce and charismatic company culture that continues to dominate the beauty industry.

The projects commitment to inclusivity, diversity, and sustainability is reflective of Blitz’s dedication to partnering with clients to build a better future. Through strategic planning and resource management, an emphasis on natural materials and wellness spaces, and integrated placemaking and wayfinding we were able to provide L’Oreal with a campus that is both holistic and diverse, meeting the needs of individuals and departments with the same level of detail and care.