Lucid Motors

Immersed in Luxury, charged with electricity.

Lucid Motors’ Studio in Scottsdale, AZ, is the embodiment of unassuming luxury and a showcase for its innovative debut electric vehicle - the Lucid Air. The company’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience

Blitz partnered with Lucid to deliver an interactive Studio that transports customers into a realm of sustainability and luxury. Lucid’s brand identity for their Studios is a nod to California and contemporary design, with the Air taking center stage.

The Studio’s thoughtful design and highly detailed execution convey a sense of automotive manufacturing precision. A natural palette including wood and stone compliment the technological marvel that is the Lucid Air. Comfortable consultation spaces combined with a virtual reality experience make this Studio an inviting hub for digital exploration, and provides an in-depth experience for their customers to learn about the brand, their product and their technology.

  • Client: Lucid Motors
    Location: Scottsdale, Arizona
    Size: 3,000 SQFT
    Completion Date: 2024

  • Architecture, Interior Design, Furniture Selection & Coordination, Environmental Graphics

  • Seth Hanley, John Hunter, Jenny Heers

    Photography: Courtesy of Lucid Motors

In the driver’s seat

Combining the physical and virtual worlds with a vehicle interior model and immersive VR allows customers to customize their vehicle and experience those selections without leaving the Studio. Physical test drives are also offered at this location.