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Evolving The Instacart Office

Having completed two floors for Instacart in the same building—as well as the on-line grocery delivery service’s Atlanta and Toronto offices—Blitz created an evolution of the previous designs, while maintaining a connection among them.

Playing off the corporate logo, a clean geometric theme permeates the visual elements of the plan, continuing motifs established on the 6th and 11th floors.​ All conference rooms mimic the Instacart carrot and are defined by two tones of wall covering—paint, cork, or fabric—bisected diagonally. Felt wrapped diagonally on divider screens brings the motif into three dimensions.


INSTACART 3RD FLOOR

LOCATION

san francisco, california
SIZE
17,000 SF
SCOPE
architecture
interior design
furniture design
lighting design
environmental graphics

The all-hands space was designed with zones representing the journey of food—from farm to table—wrapped around central seating configurations.

Each zone has a defining alcove, wall, or color blocking to distinguish it from the next: primary-colored walls and wood-toned, flower-shaped light fixtures bring to mind the farm; black wood tile and shelves supported by pipes connote industrial shipping; triangular wall tiles represent movement and direction of transportation; a butcher-block cart with overhead lighting creates a demonstration kitchen; and residential finishes define the pantry.

The designers were tasked with retaining existing cherry-wood finishes in the board room and a conference room that was converted into a library. Keeping with Instacart’s practice of naming spaces after food types (the other floors have fruit and vegetable references), it was determined that the 3rd floor would use spices.

The board room was dubbed “saffron red” and covered in dark hues to embrace the conference table’s tones. The library sports the same charcoal-colored felt ceiling panels to correspond with deep tones of the cherry wall paneling.

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Instacart 3rd Floor

Project Details +

Project Details -

LOCATION

san francisco, ca

SIZE

17,000 SF

SCOPE

architecture
interior design
furniture design
lighting design
environmental graphics

Evolving The Instacart Office​ ​

Having completed two floors for Instacart in the same building—as well as the on-line grocery delivery service’s Atlanta and Toronto offices—Blitz created an evolution of the previous designs, while maintaining a connection among them.

Playing off the corporate logo, a clean geometric theme permeates the visual elements of the plan, continuing motifs established on the 6th and 11th floors. All conference rooms mirror the Instacart carrot and are defined by two tones of wall covering—paint, cork, or fabric—bisected diagonally. Felt wrapped diagonally on divider screens brings the motif into three dimensions.

The all-hands space was designed with zones representing the journey of food—from farm to table—wrapped around central seating configurations.

Each zone has a defining alcove, wall, or color blocking to distinguish it from the next: primary-colored walls and wood-toned, flower-shaped light fixtures bring to mind the farm; black wood tile and shelves supported by pipes connote industrial shipping; triangular wall tiles represent movement and direction of transportation; a butcher-block cart with overhead lighting creates a demonstration kitchen; and residential finishes define the pantry.

The designers were tasked with retaining existing cherry-wood finishes in the board room and a conference room that was converted into a library. Keeping with Instacart’s practice of naming spaces after food types (the other floors have fruit and vegetable references), it was determined that the 3rd floor would use spices.

The board room was dubbed “saffron red” and covered in dark hues to embrace the conference table’s tones. The library sports the same charcoal-colored felt ceiling panels to correspond with deep tones of the cherry wall paneling.

Do you love it?

We think you might like these stories too.

SF

415.525.9179

435 JACKSON STREET

SAN FRANCISCO, CA 94111

LA

310.343.5856

2633 FAIRFAX AVENUE

CULVER CITY, CA 90232

DENVER

720.370.1618

1800 WAZEE STREET, SUITE 363
DENVER, CO 80202

© 2020 BLITZ

SF

415.525.9179

435 JACKSON STREET

SAN FRANCISCO, CA 94111

LA

310.343.5856

2633 FAIRFAX AVENUE

CULVER CITY, CA 90232

DENVER

720.370.1618

1800 WAZEE STREET, SUITE 363

DENVER, CO 80202

© 2020 BLITZ