work

Scandinavian modern meets San Francisco industrial.

“Meltwater—the transformation of ice and snow to crystal clear, flowing water—is a symbol of renewal and change.”

Meltwater, a leading provider of online intelligence solutions, was founded in Norway in 2001 and has 57 offices worldwide. To accommodate its growing staff, the company relocated its San Francisco world headquarters to the tenth floor of the historic Standard Oil building on Bush Street. Meltwater wanted a space that would celebrate its heritage and strong work ethic, while keeping true to the lively setting of San Francisco. The company partnered with Blitz to create a clean, contemporary office that combines classic, Scandinavian modern design with cutting-edge, San Francisco tech industry style.

MELTWATER

LOCATION
san francisco, california
SIZE
26,000 SF
SCOPE
architecture
interior design
furniture design
lighting design
environmental graphics

 

Once the programmatic adjacency layout was formalized, Blitz looked to the company’s brand identity and core values for design direction, starting with the description of the company name.

Using the idea of water as both a circulatory and transformative element, Blitz designed the space with Norwayʼs largest river as a reference. The Glåma River, which runs from icy mountains in the north through farmland and into a small urban center in the south, flows past many different topographies and ecospheres in Norway. Similarly, the Meltwater office has a main circulation path that runs through the office and all of the departmental zones. Blitz selected four ecospheres found along the Glåma River - ice caps, waterfalls, green valley, and pond - to inform the design of the distinct zones in the Meltwater office.

Blitz specified colors, forms, and materiality in each zone to reflect its respective Norwegian environment.

The reception features an articulated enclosure that is inspired by ice caps, with geometric hanging light fixtures evocative of ice crystals, and a custom, angular geometric desk that references layered, sheathed ice. For the area around the work cafe, Blitz placed decorative, custom-patterned screens representing the flowing water of a waterfall to create a vibrant backdrop for social activities. The Engineering zone in the western wing of the office uses a pixelated, bold green carpet pattern and multilevel ceiling panels to depict the green tiles of farmland in Norway and to brighten up a previously light-deprived space. Lastly, the Central Operations zone in the officeʼs eastern wing incorporates cool blues and a custom lighting element symbolizing water droplets to achieve the serenity of a calm pond.

The result is clean, dynamic space that respects Meltwater’s heritage while looking to the future, providing a home for the company as it continues to grow and evolve.

Along with the transformative water motif, Blitz called upon the heritage of Scandinavian architecture to produce an overall design that would unify the space and evoke the companyʼs history, while keeping things true to the technologically advanced setting of San Francisco. Within the distinct design schemes and throughout the office, a unified palette of materials consisting of warm woods and vibrant, crisp colors was specified not only to accentuate Meltwaterʼs heritage, but also to update it with a current, San Francisco style. Another key aspect of the overall design is the transparency of private offices to allow natural light to flow and increase collaboration. The architects used glazing at all the offices wrapped in wood overhangs to encourage the flow of natural light. Cutouts in walls form an abstraction of the Norwegian flag, tying into Meltwaterʼs roots in a playful way while also evoking a classic, Scandinavian modern form.

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Meltwater

Project Details +

Project Details -

LOCATION

san francisco, california

SIZE

26,000 SF

SCOPE

architecture
interior design
furniture design
lighting design
environmental graphics

“Meltwater—the transformation of ice and snow to crystal clear, flowing water—is a symbol of renewal and change.”

Meltwater, a leading provider of online intelligence solutions, was founded in Norway in 2001 and has 57 offices worldwide. To accommodate its growing staff, the company relocated its San Francisco world headquarters to the tenth floor of the historic Standard Oil building on Bush Street. Meltwater wanted a space that would celebrate its heritage and strong work ethic, while keeping true to the lively setting of San Francisco. The company partnered with Blitz to create a clean, contemporary office that combines classic, Scandinavian modern design with cutting-edge, San Francisco tech industry style.

Once the programmatic adjacency layout was formalized, Blitz looked to the company’s brand identity and core values for design direction, starting with the description of the company name.

Using the idea of water as both a circulatory and transformative element, Blitz designed the space with Norwayʼs largest river as a reference. The Glåma River, which runs from icy mountains in the north through farmland and into a small urban center in the south, flows past many different topographies and ecospheres in Norway. Similarly, the Meltwater office has a main circulation path that runs through the office and all of the departmental zones. Blitz selected four ecospheres found along the Glåma River - ice caps, waterfalls, green valley, and pond - to inform the design of the distinct zones in the Meltwater office.

Blitz specified colors, forms, and materiality in each zone to reflect its respective Norwegian environment.

The reception features an articulated enclosure that is inspired by ice caps, with geometric hanging light fixtures evocative of ice crystals, and a custom, angular geometric desk that references layered, sheathed ice. For the area around the work cafe, Blitz placed decorative, custom-patterned screens representing the flowing water of a waterfall to create a vibrant backdrop for social activities. The Engineering zone in the western wing of the office uses a pixelated, bold green carpet pattern and multilevel ceiling panels to depict the green tiles of farmland in Norway and to brighten up a previously light-deprived space. Lastly, the Central Operations zone in the officeʼs eastern wing incorporates cool blues and a custom lighting element symbolizing water droplets to achieve the serenity of a calm pond.

The result is clean, dynamic space that respects Meltwater’s heritage while looking to the future, providing a home for the company as it continues to grow and evolve.

Along with the transformative water motif, Blitz called upon the heritage of Scandinavian architecture to produce an overall design that would unify the space and evoke the companyʼs history, while keeping things true to the technologically advanced setting of San Francisco. Within the distinct design schemes and throughout the office, a unified palette of materials consisting of warm woods and vibrant, crisp colors was specified not only to accentuate Meltwaterʼs heritage, but also to update it with a current, San Francisco style. Another key aspect of the overall design is the transparency of private offices to allow natural light to flow and increase collaboration. The architects used glazing at all the offices wrapped in wood overhangs to encourage the flow of natural light. Cutouts in walls form an abstraction of the Norwegian flag, tying into Meltwaterʼs roots in a playful way while also evoking a classic, Scandinavian modern form.

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SF

415.525.9179

435 JACKSON STREET

SAN FRANCISCO, CA 94111

LA

310.343.5856

2633 FAIRFAX AVENUE

CULVER CITY, CA 90232

DENVER

720.370.1618

1800 WAZEE STREET, SUITE 363
DENVER, CO 80202

© 2020 BLITZ

SF

415.525.9179

435 JACKSON STREET

SAN FRANCISCO, CA 94111

LA

310.343.5856

2633 FAIRFAX AVENUE

CULVER CITY, CA 90232

DENVER

720.370.1618

1800 WAZEE STREET, SUITE 363

DENVER, CO 80202

© 2020 BLITZ