A streamlined design experience.

Upgrade aims to help individuals understand and unlock their credit potential and lower the cost of credit so they can build the future they want.

This vision was a driving force in the design of their new headquarters. So for their new office, we built upon their mission to deliver straightforward and streamlined financial innovation to its clients through the use of clean, clear, and sophisticated materiality. The overarching design concept centers around a theme of journey, discovery and team collaboration.

UPGRADE

LOCATION
San Francisco, California

SIZE
32,000 SF

SCOPE
Architecture
Interior Design
Furniture Design
Environmental Graphics

PHOTOGRAPHY
Jasper Sanidad

“Our goal for our new office was simple: to reflect the transparency, openness and quality that we bring to our customers. Melissa and Justin really listened to us and communicated the design and all of its unique and personal moments in a way that felt authentic to who we are as a company and as people. We are proud to host candidates and visitors from prestigious financial firms who routinely comment that this is one of the nicest offices they’ve visited.”

JEFF BOGAN, CO FOUNDER + CFO, UPGRADE

A clear path forward

Users navigate the two floors through winding paths that orient them within the space while providing opportunities to explore and connect.

The layered approach creates a natural flow that subtly creates distinct zones for each department without the creation of visual barriers or hierarchical structure, with each bend and turn in the path presenting a chance to experience the Upgrade brand and messaging. A sophisticated palette brings a maturity that distinguishes Upgrade from the traditional technology start-up and signifies their evolution into a world class brand.