Silicon Valley principles in China’s high-tech hub.
Fourstar Group is an innovative product development and consumer goods distribution firm headquartered in Shenzhen, China. Fourstar Group is known for creating quality custom retail products for some of the top retailers across the globe.
With expanding global retail partnerships and intense demand for top-tier talent, Fourstar Group needed an office space that reflected their innovative design services and reinforced their culture of creativity. With the city of Shenzhen quickly becoming Chinaʼs hub for high-tech industry and fierce competition amongst premiere companies, it was imperative that the space meet the needs of the modern worker and establish Fourstar Group as a trailblazer.
FOURSTAR GROUP
LOCATION
Shenzhen, China
SIZE
59,400 SF
SCOPE
Architecture
Interior Design
Furniture Design
Lighting Design
Environmental Graphics
PHOTOGRAPHY
Mick Ryan
“Our office is a showpiece for the future of how businesses will look in Shenzhen. It is a modern reflection of how the workplace is shifting in China into a more open, collaborative, and social experience. Blitz brought a new perspective to the way we work, the outcome of which has resulted in significant growth in productivity and employee satisfaction. Our teams couldnʼt be happier.”
JD SCHWARTZ, [FORMER] VICE PRESIDENT, FOURSTAR GROUP USA, INC.
Strategies taken from San Francisco and Silicon Valley start-ups, such as open collaborative zones and a variety of amenity-rich resources remove formality and siloed working patterns typical in most Chinese office environments.
Vibrant colors, visual connectivity, and social amenity spaces help shape a fluid and open workplace environment that reinforces a culture of collaboration. Fourstar Group’s investment in a modern, innovative, and comfortable workspace has immensely helped to attract and retain the best talent in order to drive efficiencies and deliver industry excellence.
A central atrium filled with local bamboo plants is the primary organizational anchor in the space. Product development, safety reliability, and chemical testing laboratories flank either side of the atrium and provide visual connection to the open workstations beyond while also allowing daylight to infiltrate the lab spaces. Research and development are put on display and reinforce the story behind Fourstar Group’s design process.
Each of the three floors has its own distinct color which not only provides clear wayfinding through the space, but also establishes a visual identity for each floor.
The atrium is the first entry point for visitors and retailers as they navigate through the space. Each room and product development space intentionally positioned along the sales journey to allow Fourstar Group’s sales teams to tell the story of their business and products. The journey ends at a display and sales showroom which features a full-scale retail store mock-up fit out with movable shelving displays that showcase a variety of products.
